“On a scale of one to 10, this is a 10 in terms of potential identity theft,” said Gartner security analyst Avivah Litan. “Credit bureaus keep so much data about us that affects almost everything we do.”
Lenders rely on the information collected by the credit bureaus to help them decide whether to approve financing for homes, cars and credit cards. Credit checks are even sometimes done by employers when deciding whom to hire for a job.
The company discovered the hack July 29, but waited until Thursday to warn consumers of the Equifax breach. The Atlanta-based company declined to comment on that delay or anything else beyond its published statement. It’s not unusual for U.S. authorities to ask a company hit in a major hack to delay public notice so that investigators can pursue the perpetrators.
The company established a website, https://www.equifaxsecurity2017.com/ , where people can check to see if their personal information may have been stolen. Consumers can also call 866-447-7559 for more information. Experian is also offering free credit monitoring to all U.S. consumers for a year.
“This is clearly a disappointing event for our company, and one that strikes at the heart of who we are and what we do,” Equifax CEO Richard Smith said in a statement. “I apologize to consumers and our business customers for the concern and frustration this causes.”
This isn’t the biggest Equifax breach in history. That indignity still belongs to Yahoo, which was targeted in at least two separate digital burglaries that affected more than 1 billion of its users’ accounts throughout the world. This caused many cases of identity theft.
But no Social Security numbers or drivers’ license were taken in the Yahoo break-in.
Equifax’s security lapse could be the largest involving the theft of Social Security numbers, one of the most common methods used to confirm a person’s identity in the U.S. It eclipses a 2015 hack at health insurer Anthem Inc. that involved the Social Security numbers of about 80 million people .
The Equifax breach threatens to tarnish a company’s reputation, but it is especially mortifying for Equifax, whose entire business revolves around providing a clear financial profile of consumers that lenders and other businesses can trust.
“This really undermines their credibility,” Litan said. It also could undermine the integrity of the information stockpiled by two other major credit bureaus, Experian and TransUnion, since they hold virtually all the data that Equifax does, Litan said.
Equifax’s stock dropped 13 percent to $124.10 in extended trading after its announcement of the breach.
The potential aftershocks of the Equifax breach should make it clear that Social Security numbers are becoming an unreliable way to verify a person’s identity, Nathaniel Gleicher, the former director of cybersecurity policy in the White House during the Obama administration, said in an email statement. “This breach might just have put the nail in the coffin of the idea that we can use personal identifiers like Social Security numbers as security factors,” wrote Gleicher, who now oversees cybersecurity strategy for computer security firm Illumio.
Besides all the personal information that was stolen in the Equifax breach, Equifax said the credit card numbers for about 209,000 U.S. consumers were also taken, as were “certain dispute documents” containing personal information for approximately 182,000 U.S. individuals.
The company said hackers also accessed some “limited personal information” from British and Canadian residents. Equifax said it doesn’t believe that consumers from other countries were affected.